Wednesday is a busy day in the work week for my colleague, Kent Huffman, the Chief Marketing Officer at BearCom. That’s when he and I check my Twitter account to review all the recommendations from my connections in the wireless technology space as to who should be following whom.
Kent and I created the “Wireless Wednesday” initiative a year ago as a spinoff of the popular “Follow Friday” movement, whereby Twitter users can alert their followers every Friday about who else they might want to consider connecting with. The difference is that we are expanding from a concept where Twitter users might follow other users because they identify with their perspectives to one in which they follow an emerging topic or area of expertise, specifically wireless technology.
“Wireless Wednesday has proven to be a win-win situation,” said Kent. “We learn more about the dynamics of the wireless industry and how our company and its partners can best satisfy the needs of the social media community. At the same time, our follower base is growing rapidly, giving us a powerful platform to share information about what is happening in the industry, and thereby enhancing the BearCom brand. Wireless Wednesday has also helped us develop closer relationships with other wireless experts, including several of our key partners who participate on Twitter, such as Motorola Solutions, Firetide, BridgeWave, and OnSSI.”
Douglas Haider, Consulting Systems Engineer at Cisco, is another wireless professional who is active on Twitter. Douglas first wrote about Wireless Wednesday last winter in his column on the Computerworld blog. “As I noted then, wireless technology is both a job and a hobby for me,” he said. “Like any hobby, one aspect I really enjoy is reaching out to others with the same interests to share information, debate, and learn from each other. Participating in Wireless Wednesday is a great way to do just that.”
The wireless industry as a whole is welcoming the idea. “Wireless Wednesday offers everyone an opportunity to join the community, talk about issues, and exchange ideas on Twitter,” said Amy Storey, Director of External Communications for CTIA—The Wireless Association. “We welcome and encourage anyone interested in wireless to join the dialogue. It doesn’t matter whether you’re a veteran or a novice to the industry, connecting with others with similar interests in wireless products and services and the positive impact our members have on people’s lives is a great way to be better informed and up to date with what’s happening in the mobile ecosystem.”
To connect with me, Kent, Douglas, Amy, and the rest of the wireless community on Twitter, simply use the #WirelessWednesday hashtag. See you there!